As pickleball remains the fasting growing sport for the third year in a row, Life Time and lululemon have announced a new partnership naming lululemon as an official apparel partner of Life Time pickleball and tennis. The new collaboration came to life on May 4 at a major pickleball event at Life Time PENN 1, one of Life Time’s newest athletic club destinations, featuring seven street level pickleball courts – the most in New York City.
As the largest owner and operator of permanent pickleball courts and indoor tennis courts in the country, topping more than 960 between the two sports, Life Time and lululemon will further elevate these popular racquet sports with lululemon’s athletic apparel.
“Life Time is known for providing our members with the best places, people, programs and products as we help them live healthier, happier lives. This new partnership with lululemon, an iconic and like-minded brand, is the start of something very special that not only furthers our respective missions but helps to elevate the apparel and experiences we’re bringing to everyone,” said Kimo Seymour, Life Time Athletic Events and Media.
Highlights of the agreement include providing top-notch athletic apparel to the Life Time community, collaboration on key events throughout Life Time’s portfolio of athletic country clubs, including select Life Time Pickleball Classic events, presence in Life Time’s in club LIFESHOP’s and online at https://shop.lifetime.life/.
“This partnership highlights the extraordinary growth of these sports and brings together the best in athletic apparel with the best in tennis and pickleball experiences” said Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon. “Our two brands share a common goal of supporting the collective wellbeing in the communities we operate in, and we’re excited to create one-of-a-kind racquet sport experiences in support of that shared mission.”
Photo via my.lifetime.life.